I help teams that aim to make a positive impact on people's life with research, conception and workshops.



Strategy and Design Sprint for a Google Pixel Awareness Campaign

During D&AD Shift I provided strategic insights and structure to the creative process for a Google Pixel campaign that aims to secure market leadership .

Learn more in the project's story.



#Marketing #Strategy #2 Months



Facilitating direction with Research for my D&AD Shift Hackathon Team

We've been invited to a "Brief in a Day" challenge, where I could help my team to set a strong foundation with research to inform the strategy & concept of the pitch for the EURO 2024 marketing campaign.

Learn more in the case study.



#Marketing #Research #24h Hackathon



Assessing adidas’ Customer Perception of their Sustainability Efforts

I was briefed by the UX Research Lead and conducted 200+ in-store interviews in Hamburg & Metzingen in just 4 days as part of a mixed methods survey. The work included follow up questions, vocal notes, observation of customers, a report and debrief with stakeholders.



#Research #Freelance #7days #NDA

Supported Team LOVIS to secure Startup Funding as a 1st time Facilitator

I facilitated the Social Media Strategy challenge during a 1.5 day Hackathon and supported on the concept. I prepared research & brief and lead our team to contribute with their individual talents.

Learn more in the case study.



#UX #Facilitation #Hackathon #1.5days



UX Research & Iteration for the Donor Experience of the Charity Sea Smart

After a re-design and usability testing I lead the ux process on creating a solution for a navigational issue with negative business impact - all the way from creating buy-in & alignment to hand-off.

Learn more in the case study.



#UXR #UX/UI #Leadership #3weeks



Customized Research & Iteration Workshop for an Internal Hackathon

In the context of an internal hackathon for employee education, I was honored to design a customized workshop over the course of a month and facilitate with another Junior colleague. The workshop consisted of timeboxed exercises and several witty energizers.



#Facilitation #UXR #1day #NDA