I'm a research-led Junior in Product based in Berlin with a background in tech and a focus on research, concept & workshop facilitation. I have over 14 years of combined experience in creating meaningful outcomes for customers & businesses alike.
My roots as a professional chef (6 years) always made me hold up my value for team collaboration and process, so when moving into IT (6 years) and discovering Design Sprints, I was sold on the concept in the blink of an eye and I decided to take on an in-depth UX training in 2020.
Ever since I collaborated with teams in different domains and contexts where I found my niche in projects that exposed me to research & collaborative workshops.
Now that D&AD Shift allowed me to harness my skills, I am on the lookout for an entry-level position where I can grow into a role with a focus on Research, Strategy & Facilitation.
During D&AD Shift I provided strategic insights and structure to the creative process for a Google Pixel campaign that aims to secure market leadership and reverse trend.
#Research #Strategy #3 Months
We've been invited to a "Brief in a Day" challenge, where I could help my team to set a strong foundation with research to inform the strategy & concept of the pitch for the EURO 2024 marketing campaign.
#Facilitation #Research #1dayHackathon
I facilitated the Social Media Strategy challenge during the 1.5 day Hackathon and supported on the concept. I prepared the materials and lead our team to contribute with their individual strengths & talents.
#Facilitation #Workshop #UX #1day
After a rapid re-design and usability testing I've been leading the ux process on creating a solution for a navigational issue with negative business impact - all the way from creating buy-in & alignment to hand-off.
View the project in the case study.
#UXR #UX/UI #Leadership #3weeks
I was briefed by the UX Research Lead and conducted 200+ in-store interviews in Hamburg & Metzingen in just 4 days as part of a mixed methods survey. The work included follow up questions, vocal notes, observation of customers, and a report.
#NDA #Research #Freelance #7days
In the context of an ongoing hackathon for fun & employee education, I was honored to design a customized workshop and facilitate with another Junior colleague. The workshop consisted of timeboxed exercises and several witty energizers.
#NDA #Facilitation #Workshop #UX #1day