Research-led Junior in Product





Hey, I am Helmar, and I love to help teams make progress and bullet-proofing their endeavors towards creating products & services that are enriching people's lives.

About me

I'm a Junior in Product Design with a focus on research, concept & workshop facilitation based in Berlin. I have over 14 years of combined experience in creating meaningful outcomes for customers & businesses alike - 2 of which in UX & digital services.

My roots as a professional chef always made me hold up my value for team collaboration and process, so when moving into IT and discovering Design Sprints, I was sold on the concept in the blink of an eye and I decided to take on an in-depth UX training in 2020.

Ever since I collaborated with teams in different domains and contexts where I found my niche in projects that exposed me to research & workshops.

Now that D&AD Shift allowed me to harness my skills, I am on the lookout for an entry-level position where I can grow into a role with a focus on Research, Strategy & Facilitation.



Selected Projects

Strategy and Design Sprint for a Google Pixel Awareness Campaign

During D&AD Shift I provided strategic insights and structure to the creative process for a Google Pixel campaign that aims to secure market leadership .

Learn more in the project's story.



#Research #Strategy #3 Months





Facilitating direction with Research for my D&AD Shift Hackathon Team

We've been invited to a "Brief in a Day" challenge, where I could help my team to set a strong foundation with research to inform the strategy & concept of the pitch for the EURO 2024 marketing campaign.

Learn more in the case study.



#Facilitation #Research #1dayHackathon





Assessing adidas’ Customer Perception of their Sustainability Efforts

I was briefed by the UX Research Lead and conducted 200+ in-store interviews in Hamburg & Metzingen in just 4 days as part of a mixed methods survey. The work included follow up questions, vocal notes, observation of customers, a report and debrief with stakeholds .



#NDA #Research #Freelance #7days

Supported the Startup LOVIS to secure funding as Facilitator

I facilitated the Social Media Strategy challenge during a 1.5 day Hackathon and supported on the concept. I prepared research & brief and lead our team to contribute with their individual talents.

Learn more in the case study.



#Facilitation #Workshop #UX #1day





Research & Iteration for the Donor Experience of the Charity Sea Smart

After a re-design and usability testing I lead the ux process on creating a solution for a navigational issue with negative business impact - all the way from creating buy-in & alignment to hand-off.

Learn more in the case study.



#UXR #UX/UI #Leadership #3weeks





Customized Research & Iteration Workshop for an internal Hackathon

In the context of an ongoing hackathon for fun & employee education, I was honored to design a customized workshop and facilitate with another Junior colleague. The workshop consisted of timeboxed exercises and several witty energizers.



#NDA #Facilitation #UXR #1day



Brands I was excited to work with